⚠️ Keyword Performance Alert: Private Office Focus Needed
Issue: Generic coworking keywords are consuming budget without driving private office leases.
Top Performing Keywords (Private Office Intent)
| Keyword |
Location |
Clicks |
Cost |
Conv |
Cost/Conv |
| affordable space to rent |
East MLK |
13 |
$136 |
2 |
$68 |
| fuse workspace |
Four Points |
84 |
$308 |
4 |
$77 |
| Private offices in Houston |
CityCentre |
29 |
$202 |
1 |
$202 |
| executive suites |
East MLK |
86 |
$1,071 |
1 |
$1,071 |
⚠️ Problem Keywords (No Private Office Conversions)
| Keyword |
Location |
Clicks |
Spend |
Conversions |
| small office space for rent near me |
East MLK |
109 |
$1,438 |
0 |
| coworking |
Bee Caves |
65 |
$610 |
0 |
| Short term office lease in Houston |
CityCentre |
74 |
$509 |
0 |
Total Wasted Spend: $2,557 on these 3 keywords alone with ZERO office lease conversions
💡 Recommendations
- Pause or reduce budget on generic "coworking" and "small office" keywords attracting day-pass seekers
- Increase bids on "private office", "executive suites", and "office lease" keywords (15.38% conv rate)
- Add negative keywords: "day pass", "hourly", "daily", "temporary desk", "hot desk"
- Focus budget on brand term "fuse workspace" (4.76% conversion rate, $77 cost per conversion)
- East MLK's "affordable space to rent" is the winner - replicate this targeting at other locations